In content marketing (and especially in agriculture), a bold point of view is no longer optional.

Keeping tabs on ag industry content to help our clients stand out has revealed a pattern:

Most of it blends together into a beige, forgettable blur.

Another soybean fungicide timing article. Another heat stress and milk production checklist. Another “maximize yield” headline that could’ve been written anytime in the last 30 years.

Here’s the truth: If your content doesn’t…

What drives a farmer to switch seed brands, invest in new equipment, adopt farm management software, implement precision ag technology, or change a production practice?

Big shoutout to Agricultural Economic Insights on the thought-provoking piece that got my gears turning on this… Check it out below.

If we’re honest, farming transitions don’t happen overnight. (Sorry VC folks with your hockey stick graphs… 😂)

Whether it’s going no-till (great example from the article), jumping on the precision ag train, or diving into carbon…

Yesterday, I found myself in our Martin Family Farms Martin Family Farms semi-annual meeting, which was a few hours away from my usual routine of client calls, emails, and content reviews. …

No fancy presentations…

“I’m roadkill on the information super highway”.

One of my earliest clients told me this. Not an SEO client but a custom cutting client named Ted circa 2004. Wheat harvest was pushing on in Southwest Kansas. …

In the past few days:

– Google drops AI Mode (not available for workspace accounts that I know of)

– Report: LLMs drive an ~11% increase in…

After working from a laptop for 12 years it feels nice to hang up a shingle.

Give me a holler if you’re in Austin. …