Performance marketing for brands that aren’t afraid to get dirty
PAST & PRESENT CLIENTS
We’ve helped great brands dig deeper
into their performance marketing
CLIENT IMPACT
Making our mark for clients in agribusiness, AgTech, ag lending, and brands serving rural America
467%
Increase in loans originated from digital sources for an ag lender
144%
Increase in organic traffic for an equipment manufacturer
34%
Reduction in cost per landing page view for an AgTech SaaS platform
38%
Increase in open & click rates in email campaigns for an input manufacturer
143%
Increase in organic traffic for a rural lender via technical SEO & content
Pay Dirt Digital is laser-focused on performance, driving leads, conversions, and revenue.
If your business is built on grit, we’re here to help you grow.
Let’s move some dirt together.
INDUSTRIES SERVED
The ground we cover
Farmers, agribusiness professionals, and rural America represent the vital audiences our clients need to reach. Our performance marketing strategies span multiple channels to build your authority, capture targeted leads, and deliver measurable business results.
Agricultural & rural lenders
Input manufacturers & retailers
AgTech startups
Insurance companies
Livestock health & genetics
Equipment manufacturers & dealers
Farm groups, alliances, and membership organizations
TESTIMONIALS
The dirt on Pay Dirt Digital
“Pay Dirt Digital has quickly become an extension of our internal marketing department. We’ve honed our digital strategy and increased our online leads and loan volume as a result. Personalized service, a wealth of knowledge, and an impressive work ethic make doing business with Pay Dirt extremely successful.”
“Pay Dirt Digital consistently provides high-quality work that helps my content and products deliver maximum impact. Their ability to take my hazy commentary and deliver exactly what I need has been incredibly valuable to Upstream Ag Insights.”
“Pay Dirt Digital has supported the SEO growth of our business, while being very practical in the implementation.”
“Working with PayDirt has been a seamless collaboration across all aspects of our marketing efforts—from content creation and email campaigns to larger strategic initiatives. Their team consistently brings creative solutions and a deep understanding of our industry, making them a trusted partner in amplifying Vytelle’s message.”
OUR SERVICES
From dust-ups to deep digs
Need us to run the whole performance marketing show or just sharpen your crew’s skills? We’ll get our hands dirty however you like. Big, small, or somewhere in between — you call the shots, and we bring the grit.
CRO & Landing Pages
SEO Audits & Playbooks
PPC & Display
Insurance companies
Content
Paid Social
We’ve got a little mud on our boots
With over 55 clients under our belt, we’ve done more than talk the talk. When you’re in the business of grit and grind, you need a partner who’s been there, done that, and isn’t afraid to roll up their sleeves again. We’re not here to watch from the sidelines — we’re here to move dirt with you.
CONNECT
Want us to do a little digging?
Let us do a light audit to determine the opportunity your business might have through our performance analysis.
RESOURCES
Insights
Dig into our content where agricultural experience meets performance marketing strategy.
Subscribe to the Pay Dirt Dispatch
Join our monthly roundup of ag industry insights and performance marketing tactics that can help your brand harvest better digital returns.
TEAM
Meet our founders
Travis Martin
Growing up in a family of pork producers in Indiana, Travis built his foundation in agriculture at Purdue University before working in corporate ag with Dow AgroSciences and Elanco Animal Health. While exploring the AgTech startup space, he founded the Magnetic Ag newsletter, which was acquired by Ag Future of America, and later established Imagine Content, serving 20+ agriculture clients with strategic content and design solutions.
Tanner Reed
Growing up in Kansas wheat country, Tanner combined his agricultural roots with digital innovation after studying at Kansas State University. After selling tractors at his local John Deere dealership, he launched AllHay.com, developing expertise in digital marketing and website development. He then founded Ag Social, where he helped farm credit associations increase their loan closings from digital channels from $20M to over $85M in a single year.
