Built for Agriculture.
Obsessed with Results.
We understand how this industry works… and how to market in it. We combine deep ag experience with performance marketing that’s measured by one thing: growth you can actually see.
PAY DIRT DIGITAL FOUNDERS
Why We Built Pay Dirt
Agriculture didn’t need another marketing agency. It needed a partner that understood the industry and cared about results.
At the heart of Pay Dirt is a simple belief: marketing should create measurable business outcomes. Every strategy, campaign, piece of content, and dollar spent should have a purpose.
We’re not interested in chasing vanity metrics. We’d rather help a client generate qualified leads than win an award. We’d rather build long-term growth than short-term attention.
Today, that mindset guides everything we do. We partner with agricultural and rural-focused brands that want more than marketing activity. They want progress. Our job is to help them reach the right people, earn trust, and turn attention into revenue.
Agriculture is built by people who work hard, solve real problems, and expect results. We think marketing should work the same way.
Thanks for being here.
Travis Martin & Tanner Reed
Co-Founders, Pay Dirt Digital
MEET THE TEAM
The Folks Behind the Work
Strategists, creatives, developers, and operators working together with one goal in mind: turning good ideas into great results.
WHY PAY DIRT DIGITAL?
Ag Brands Trust Us to Drive Real Growth
Because in this industry, results aren’t optional. We combine industry knowledge with performance marketing to build systems that generate demand and drive revenue, not just traffic.
Built for How Ag Actually Works
Marketing doesn’t happen in a vacuum. Especially in agriculture. We build strategies around how this industry actually operates: differeing sales cycles, seasonality, relationship-driven decisions, and the realities your team deals with every day.
Focused on What Drives Growth
We’re not here to chase impressions or vanity metrics. Everything we build is designed to move the business forward: pipeline, revenue, and results you can actually measure.
Execution Beyond the Idea
A good strategy is useless if it never gets executed properly. Our team handles the full process—from planning to launch to optimization—so ideas don’t just sit in a deck, they get put to work.
Built to Improve Over Time
Marketing isn’t a one-time effort.
We’re constantly testing, learning, and refining so performance gets better over time, not stale.
Featured Conversations & Interviews
TEAM
Meet our founders
Travis Martin
Growing up in a family of pork producers in Indiana, Travis built his foundation in agriculture at Purdue University before working in corporate ag with Dow AgroSciences and Elanco Animal Health. While exploring the AgTech startup space, he founded the Magnetic Ag newsletter, which was acquired by Ag Future of America, and later established Imagine Content, serving 20+ agriculture clients with strategic content and design solutions.
Tanner Reed
Growing up in Kansas wheat country, Tanner combined his agricultural roots with digital innovation after studying at Kansas State University. After selling tractors at his local John Deere dealership, he launched AllHay.com, developing expertise in digital marketing and website development. He then founded Ag Social, where he helped farm credit associations increase their loan closings from digital channels from $20M to over $85M in a single year.
