Are you doing enough to win farmers before sign-up season starts?

Farmers don’t rely on a single source when making decisions—whether it’s crop inputs, equipment, services, or insurance.

They’re constantly taking in information from multiple places:
Google searches, conversations with other farmers, local advisors, and what they see on social media.

In other words… decisions are shaped long before a farmer reaches out.

Crop insurance is no different.

Most producers make decisions in a narrow window, often leaning toward providers they already recognize and trust.

Which means if you’re not visible before the registration period, you’re already playing catch-up.

Most agencies we talk to are dealing with one (or more) of these:

Relying heavily on renewals and word-of-mouth, with little control over new business


Getting price-shopped during sign-up season instead of being the obvious first choice

Limited visibility early on—leading to inconsistent, last-minute lead flow

We help ag insurance agencies:

• Build visibility before registration so farmers know and trust you ahead of time
  
• Show up when producers research coverage options like MPCI and PRF
  
• Generate consistent inbound interest—and capture high-intent leads during sign-up

Most marketing agencies want to help you grow, but they don’t really understand agriculture… and that gap shows. We built this specifically for insurance agencies in ag because we know how farmers make decisions, when they start paying attention, and what actually earns their trust before sign-up season rolls around. The agencies we work with aren’t just running ads, they’re becoming the name farmers already recognize when it’s time to choose a provider. That’s the difference between chasing leads at the last minute and having farmers come to you already sold on who you are.

Travis Martin & Tanner Reed