“Quality digital leads just don’t work in rural markets.”
“Farmers don’t leave online reviews.”
“SEO is over—AI already changed the game.”


Yes, these are actual quotes from loan officers (not marketers, thankfully).
And yet… we all know these statements don’t always line up with what’s actually happening.


Across a variety of ag and rural lending and financial brands, we’re seeing new patterns emerge: how leads convert, how trust is built, and how marketing data is being used (and misused).

In this live session, Travis Martin and Tanner Reed, co-founders of Pay Dirt Digital, will break down four key shifts shaping ag and rural lending marketing in 2026, and what they mean for your next year of planning.
You’ll walk away with:

• Why the quality of your lead data will determine whether AI helps or hurts your marketing


• How AI and LLMs are reshaping (or not!) SEO—and what the heck “relevance engineering” even means and if it matters


• Why reputation management isn’t optional anymore (and how it’s becoming a competitive edge)


• How local and regional content are converging, and what that means for brand trust and growth

December 11, 2025 — 12 PM EST / 11 AM CST
Recording sent to all registrants


Join us for an hour of insights to take back
to your team as you map out 2026.