If you work in ag or rural lending, you don’t need another “digital trends” article written by someone who’s never seen a combine in real life.

What can ag lenders learn from local plumbers?  Replace “plumbers” with “HVAC,” “lawn care,” or any other local business, and […]

Lyndsey Sutherland leads digital marketing and strategy at AgSouth Farm Credit, one of the most recognized Farm Credit associations in […]

If a beachside seafood shack can win customers with reviews and a killer Google Maps presence, why can’t your ag business? Local SEO helps ag lenders, retailers, and service providers show up in search results when nearby customers are actively looking — and it’s a major opportunity many still overlook. From optimizing your Google Business Profile to creating locally relevant content, now’s the time to plant your flag in the local digital landscape.

Google Ads campaigns aren’t just a quick way to drive traffic — they’re a rich source of data that can uncover high-converting keywords you don’t yet rank for organically. By analyzing this data, ag marketers can sharpen their SEO and content strategies to reach the right audience faster and more effectively.

A complete and optimized Google Business Profile helps ag banks show up in local searches and attract more customers. If you’re not using it strategically, you’re leaving valuable traffic on the table.

Content success doesn’t come from going big — it comes from showing up. As Tim Hammerich put it, consistency over time is the key (and yes, it’s the hard part). Whether you’re just starting or stuck overthinking your strategy, focus on building momentum first — not intensity.