Agricultural input brands have spent decades getting really good at supporting their channel.

Some sectors are under pressure right now. Budgets are tighter. Buying cycles are slower. Teams are being asked to do more with less. And at the same time, the agency world itself is changing fast because of AI and shifting client expectations.

Ag marketers are tired of wasting their time. 
You spend hours of work on a campaign… only to hear crickets when you launch.

If you work in ag or rural lending, you don’t need another “digital trends” article written by someone who’s never seen a combine in real life.

A few days ago, Tanner and I (Travis) were on a call talking through two completely separate things on our minds:
1. The exploding ag robotics/automation landscape and what companies are doing in the space digitally.
2. An article from the SEO for Lunch blog about how leaders say they want collaboration, yet reward competition.

What can ag lenders learn from local plumbers?  Replace “plumbers” with “HVAC,” “lawn care,” or any other local business, and […]

Shane Thomas is the founder of Upstream Ag Insights, one of the most widely read and respected newsletters in agriculture. […]

Lyndsey Sutherland leads digital marketing and strategy at AgSouth Farm Credit, one of the most recognized Farm Credit associations in […]

Agriculture runs on relationships—and until you know what those relationships are worth, your lead gen efforts are guesswork.

Farmers or agribusiness buyers stick around for years, sometimes decades.

Too many ag businesses set marketing budgets based on what feels right or what’s left after other expenses. In a space where decisions can take months and involve multiple players, guessing can get expensive quickly.