What can ag lenders learn from local plumbers?  Replace “plumbers” with “HVAC,” “lawn care,” or any other local business, and […]

Shane Thomas is the founder of Upstream Ag Insights, one of the most widely read and respected newsletters in agriculture. […]

Lyndsey Sutherland leads digital marketing and strategy at AgSouth Farm Credit, one of the most recognized Farm Credit associations in […]

Agriculture runs on relationships—and until you know what those relationships are worth, your lead gen efforts are guesswork.

Farmers or agribusiness buyers stick around for years, sometimes decades.

Too many ag businesses set marketing budgets based on what feels right or what’s left after other expenses. In a space where decisions can take months and involve multiple players, guessing can get expensive quickly.

If a beachside seafood shack can win customers with reviews and a killer Google Maps presence, why can’t your ag business? Local SEO helps ag lenders, retailers, and service providers show up in search results when nearby customers are actively looking — and it’s a major opportunity many still overlook. From optimizing your Google Business Profile to creating locally relevant content, now’s the time to plant your flag in the local digital landscape.

Competitive intel isn’t about obsessing over your rivals — it’s about sharpening your own edge. By tracking competitor moves, you can differentiate your brand, make faster strategic decisions, and equip your sales team with real-time insights that actually move the needle. A little awareness goes a long way toward staying ahead, not just in the game.

If your ag content isn’t interactive, there’s a good chance your audience is tuning out. Farmers and ranchers thrive on hands-on experiences — and your digital strategy should reflect that with engaging formats like quizzes, click-through case studies, and interactive guides. In a world where buyers self-educate before they engage, interactive content doesn’t just perform better — it connects better.

Google Ads campaigns aren’t just a quick way to drive traffic — they’re a rich source of data that can uncover high-converting keywords you don’t yet rank for organically. By analyzing this data, ag marketers can sharpen their SEO and content strategies to reach the right audience faster and more effectively.

A complete and optimized Google Business Profile helps ag banks show up in local searches and attract more customers. If you’re not using it strategically, you’re leaving valuable traffic on the table.